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Shopper Insights: Shopper Mindsets and Need States

At Dawn, we want to make your bakery their bakery. Understanding your customers’ needs and state of mind while in your store is the critical foundation for higher sales and repeat purchases.


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The Vortex Cake: Bringing Two Favorites Together In One Thrilling Combination

Do you want to thrill your customers…….Dawn can help! Our Vortex Cakes combine layers of cake and brownie together and are decorated with a distinctive chocolate truffle swirl. The result? A cake experience unlike any other that will keep your customers coming back for more.

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Business Tools: Putting your Best Foot Forward for Fall

You’ve placed all your orders and your inventory is ready. But during this time of seasonal change, what else can you do to make your bakery a destination for shoppers during the cooler months?

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News and Announcements

  • Dawn Food Products Receives Two FABI Awards For Gluten-Free Innovation

    With the gluten-free product category growing everyday, Dawn® Food Products, Inc. is proud to receive two FABI awards for their Gluten-Free Cookies and Gluten-Free Muffins. Hundreds of food and beverage manufacturers introduce new products to the foodservice industry each year at the NRA Show®, but only a select few receive the Food and Beverage Award (FABI) for breakthrough achievement in taste, marketability, creativity and profitability potential in foodservice operations. Therefore, Dawn is thrilled to be recognized for their innovation in taste and texture within the category.

  • R&H® Fudgie Brownie Platters

    Entice and delight your customers with the perfect brownie platter for every occasion. Dawn R&H® Fudgie Brownie Platters are as scrumptious as they are eye-catching. 

  • Ready-to-Finish Donuts

    Take your donut offerings to the next level with Dawn’s Ready-to-Finish Donut Program. With Dawn’s light and delicious ready-to-finish donuts, a complete line of icings and glazes developed specifically for them.

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