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Shopper Insights: Shopper Mindsets and Need States

At Dawn, we want to make your bakery their bakery. Understanding your customers’ needs and state of mind while in your store is the critical foundation for higher sales and repeat purchases.


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Feature: Vortex™ Cakes – Staying on Trend with Hybrid Cakes

Have you heard about hybrid mania? Products that combine individual flavors or forms that usually stand alone are hot trends with consumers in retail and grocery bakeries alike. To meet this growing trend, we’ve introduced Vortex™dessert cakes, an indulgent combination of super-moist cake and rich brownie. 

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Business Tools: Putting your Best Foot Forward for Fall

You’ve placed all your orders and your inventory is ready. But during this time of seasonal change, what else can you do to make your bakery a destination for shoppers during the cooler months?

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News and Announcements

  • Dawn Foods Un-Iced Cakes & Cupcakes

    The perfect cake starts with the perfect base. Dawn® is happy to introduce a line of un-iced cakes and cupcakes available in a variety of sizes and flavors. From half sheets to 5- and 8-inch rounds, including a Boston Creme, and flavors like Red Velvet, Carrot, Chocolate, Vanilla and Marble.

  • R&H® Fudgie Brownie Platters

    Entice and delight your customers with the perfect brownie platter for every occasion. Dawn R&H® Fudgie Brownie Platters are as scrumptious as they are eye-catching. 

  • Ready-to-Finish Donuts

    Take your donut offerings to the next level with Dawn’s Ready-to-Finish Donut Program. With Dawn’s light and delicious ready-to-finish donuts, a complete line of icings and glazes developed specifically for them.

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